John McPhee has just launched his new official website – johnmcphee.co.uk
The talented young Scot, backed by the Racing Steps Foundation, competes in this year’s Moto3 world championships alongside Jack Miller with Racing Team Germany and has already completed two sets of testing with the team at Valencia and Jerez, declaring himself really pleased with progress.
The official website will be keeping fans fully updated with news, results and information, as well as packing in photos, John’s own blog and exclusive features and interviews.
The site is also going the extra mile to keep fans happy with a special downloads section for John McPhee desktop wallpapers, and special icons for PCs and Macs, with much promised across the 2013 campaign. It also aims to join the dots ‘socially’, having been built from the ground up to sit alongside and work with John’s Facebook Fan Page and with Twitter.
John McPhee himself is delighted with the site, and with the potential it has to help share his news and experiences online: “Well this is a big learning curve, so it’s good to have some really professional media guys around me who are helping me to communicate with all my friends and fans out there!” he says. “I’m looking forward to sharing my experiences of my first year in Moto3GP with everyone.”
“I hope, with some behind the scenes and personal stuff, I can bring the paddock to life a bit more for followers and fans. I know I’m going to have to make sure I stay on top of it all but, as my new web site links together with both my Facebook page and Twitter, that will be a big help. Looking forward to sharing the experience everyone!”
Peter Ball of the Racing Steps Foundation was one of the main driving forces behind the website, and putting together an online strategy for John. “MotoGP is a global sport and its riders need to build their profile right around the world,” he says, “As a newcomer to the series John will be using his site to help establish himself quickly in the MotoGP community and further build his credibility. He can now use this powerful tool to communicate his own messages directly and almost instantly with the media, sponsors and race fans, without having to rely on any intermediary press.”
“John now has a comprehensive, impactful site that covers all bases, has a modern quality feel about it and allows two way communications. It will form the foundation for John to market himself in what is a very competitive arena.”
Extra special content and interaction with fans is planned across the season, and the site looks set to be a hub for fans on race weekends with the promise of comprehensive updates, words from John, and on-the-ground photos amongst the content lined up.
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